Ira Vouk
Hospitality technology consultant / Published Author / Speaker / Educator / Founder
Selected as HTNG T100 global hospitality technology leaders
AHLA/HTNG Global Technology 100 is a group of leaders at the forefront of innovation in hospitality
HITEC Advisor at HFTP
HITEC North America Advisory Council; Experts to Design HITEC Program
Originator of Hotel Tech Ecosystem diagram
Speaker
AAHOA, HEDNA, HITEC, ICHRIE
Guest lecturer
San Diego State University, University of Delaware, University of Denver, University of Angers (France), ESSEC business school (France).
Strategic Advisor at Hospitality Technology Next Generation (HTNG)
AI for Hospitality Workgroup and Marketing Pillar
Board member at the Cornell Hotel School
Center for Hospitality Research
Recognized as Top 17 Technology professionals inspiring innovation in the US Hotel Industry
by AHT
The originator of the ARPAR performance indicator
(#ARPAR)
Selected as Top 5 Pricing and Revenue Managers in the country
by HSMAI
Co-founder of iRates LLC
- company that pioneered Pricing and Revenue Management automation for limited-service hotel segment
About
Tech innovator, consultant and an educator with nearly 20 years of practical experience in the hospitality industry and a deep passion for automation.
Developed a new index for profit maximization (Adjusted RevPAR, or ARPAR). Built a pioneering automated Revenue Management tool iRates (acquired by iQware Inc. and renamed to IQrates) – the first RMS that adopted Machine Learning algorithms.
Published books on Hospitality Technology and Revenue Management. Brought to market PIE (Pricing Intelligence Engine) by Cloudbeds, the fastest growing RMS in the history of hospitality. Assisted Duetto with their initiatives to innovate in the area of the Hospitality Analytics.
HITEC Advisor @ HFTP, HTNG T100 global leaders member, Advisory board member at Cornell CHR @ School of Hotel Administration, Strategic Advisor @ HTNG, Advisory Board Member @ Fornova, Hospitality & Tourism Alliance Advisory Board Member @ The California State University.
Contributing writer for HSyndicate, HospitalityNet World Panel, HSMAI blog and other online media.
Frequent speaker on the topics of #hospitalitytechnology, #distribution, #revenuemanagement, #profitability and #automation.
Lecturer at SDSU. Guest lecturer at UDEL, DU, SJU, University of Angers (France), ESSEC Business School (France).
Author of the first online learning course on Hospitality Technology.
Originator of the Hotel Tech Ecosystem diagram.
My online learning course
This deep dive into how to navigate effectively in the complex environment of travel & hospitality technology is brought to you by Ira Vouk, the author of industry best-seller “Hospitality 2.0”, a lecturer, a speaker, and a founder recently recognized as “top 17 technology professionals inspiring innovation in the US hotel industry”.
The course is designed and built in collaboration with Payne School of Hospitality & Tourism Management (San Diego State University).
Regardless of your role, this course will help you become more successful in the industry by understanding how to navigate in the complex environment of Hospitality 2.0 that has been recently driven by the forces of digital evolution.
You will be able to navigate in the previously confusing mosaic of the hotel and restaurant technology ecosystem: understand its evolution, integration dependencies, hierarchy and what is changing. You will become familiar with the latest disruptions that have transformed hospitality into a whole new realm. You will get a deep dive into the future trends for the next 5-10 years as well as areas of value creation and opportunities for investment, and not only financial investment (though this is the most critical element) but also investment of your talent, time, and resources.
This course will help you become more successful in the hospitality business (be it hotels, vacation rentals, restaurants, cruises, or any other part of our industry).
My books
NOW AVAILABLE on all digital platforms
Experience
Top 100 Global Technology leaders. AHLA/HTNG
Top Hospitality Leaders to follow in 2024, by Diego De Ponga
Top 17 Technology professionals inspiring innovation in the US Hotel Industry. AHT
Top 5 Revenue Managers in the US award. HSMAI
Certifications: MBA, MA, CHA, CHSP, CRME, CSPO, Pragmatic Certified Product Manager
Hospitality Technology & Revenue Management Consultant
I provide consulting services for hospitality organizations (on the topic of hospitality technology, distribution, revenue management and profit maximization) as well as technology vendors.
Author of hosptech online learning courses
Immersive course on how to navigate and scale products in our industry , specifically tailored to technology companies.
Professor at San Diego State University
Teaching Hospitality Technology
Advisory Board Member
Cornell Hotel School - Center for Hospitality Research; The California State University - Hospitality & Tourism Alliance; Hospitality Technology Next Generation; Fornova
Senior Director of Product Management, Data & Analytics
Duetto - Hospitality Revenue Management software company
Revenue Management Training
Wyndham Hotels and Resorts - US Operations Team
Senior Product Strategist
CloudBeds - Hospitality software company
Director of Technology - board member
HSMAI - Hospitality Sales and Marketing Association
Co-founder, VP of Business Development
iRates RMS - Revenue Management SaaS company
Director of Revenue Management
Gaslamp Hotel Management - Hotel Management company
Online presence and published work
March 4, 2025 | Hotel Yearbook by HospitalityNET
This article by Ira Vouk is featured in The Hotel Yearbook 2025 Annual Edition, highlighting the key technology trends shaping hospitality in the coming years.
Key Insight: Cloud-based solutions, AI-driven automation, seamless integrations, and user-friendly platforms are redefining hotel technology. The industry is moving beyond legacy systems, embracing data intelligence and AI-powered decision-making to streamline operations and enhance guest experiences.
February 20, 2025 | Hippo Video
Hospitality is at a turning point. Guest expectations are changing, labor shortages persist, and sustainability is no longer optional. Technology is rapidly reshaping how hotels operate, engage guests, and stay competitive.
Join Ira Vouk, hospitality tech expert, and Jason Dumois, your host, as they break down the biggest tech trends shaping hospitality in 2025. From AI-driven guest personalization to predictive analytics and automation, learn how to future-proof your hotel and create seamless, unforgettable experiences.
December 4, 2024 | Mews
How do you build the perfect technology ecosystem for your hotel? If you feel overwhelmed by choice or want some expert, impartial advice, you’d be wise to put the kettle on for our latest Mews Coffee Corner episode, which features Ira Vouk, author of 3 books and a lecturer on this very topic.
Hotel Tech 101 book signing event at the AHLA Hospitality Show
October 29, 2024 | AHLA
Hosted by EntryReady, Ira Vouk offered a series of book signing events at the AHLA’s Hospitality Show in San Antonio in October 2024.
August 26, 2024 | AHLA
Ira Vouk has been added to AHLA/HTNG T100 – a group of 100 top global hospitality technology leaders who serve as the chief driver of innovation throughout the industry.
July 2, 2024 | HospitalityNet
During HITEC 2024, Hospitality Net’s Simone Puorto sat down with Ira Vouk, a multifaceted leader in the hospitality industry, to discuss the transformative potential of artificial intelligence (AI) in hospitality. Vouk, an educator, consultant, author, and tech entrepreneur, shared her insights on AI’s evolving role and its future implications for the industry. This interview is part of our HITEC 2024 series, where industry leaders share their predictions for the future of hospitality technology.
June 24, 2024 | HFTP
Ira Vouk led her renowned AI workshop for HITEC attendees (standing room only) and moderated an insightful discussion on AI adoption in hospitality with other industry leaders.
June 24, 2024 | Tech Fin Hospitality Magazine by HFTP
An article written by Ira Vouk for the inaugural issue of the Fin Tech magazine produced by HFTP and distributed during HITEC Charlotte. The author presents a guide to all possible use cases of AI adoption in the hospitality industry that is based on thorough industry research conducted by her in May 2024. The use cases are grouped into five categories of technology.
For the full list of publications and interviews, please access the PUBLISHED WORK page.
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Contact me now
Let's talk
Feel free to send me an email or connect via LinkedIn.
- E – info@iravouk.com
- www.linkedin.com/in/iravouk
