Hospitality technology and AI consultant

Helping the hospitality industry thrive through innovative solutions, consulting, and coaching

Founder of AI Hospitality Alliance / Published author / Keynote Speaker / Hospitality Tech and AI Consultant / Educator / Professor at SDSU

Working with hotel companies, hospitality tech vendors, investors, and industry groups.

Ira Vouk speaking on stage at a hospitality technology conference
Keynote speaker, educator, consultantHospitality technology and AI strategy
20+years across hospitality technology, commercial strategy, and product
2026named among the top 50 thought leaders in hospitality
T100recognized by AHLA/HTNG as a global technology leader

Professional highlights

Certifications:MBAMACHACHSPCRMECSPOPragmatic Certified PM
  1. 2026

    Selected as one of the 50 Best Thought Leaders in Hospitality

  2. 2026

    Founder of AI Hospitality Alliance

  3. 2025

    Author of the first online learning courses on Hospitality Technology and AI Search Optimization

  4. 2024

    AHLA/HTNG Global Technology 100 leader

  5. 2024

    HITEC advisor for HFTP

  6. 2024

    Top Hospitality Leaders to follow in 2024 by Diego De Ponga

  7. 2023

    Originator of Hotel Tech Ecosystem diagram

  8. 2022–2026

    Guest lecturer at UDEL, DU, SJU, University of Angers (France), ESSEC Business School (France)

  9. 2021

    Strategic advisor at Hospitality Technology Next Generation

  10. 2021

    Advisory board member at Cornell CHR

  11. 2021

    Lecturer at SDSU

  12. 2020

    Recognized as Top 17 Technology professionals inspiring innovation in the US Hotel Industry

Companies I have consulted

Wyndham
citizenM
Aimbridge
Evolution Hospitality
Cloudbeds
Mews
Louvre Hotels
Great Wolf Lodge
Pandox
Coury Hospitality
Sonder
Duetto
Kasa
Jefferies
iNovia Capital
Koddi
Fornova
BEONx
Room Angel
AvidXchange
Cotelco

Speaker and educator

Talks, workshops, and advisory work for an industry in transition.

Ira speaks and teaches on AI in hospitality, hotel technology ecosystems, distribution, revenue management, profitability, and product strategy. Her work is designed for leaders who need clear decisions, not more jargon.

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My books

Hotel Tech 101: How Everything Works Together (…And Does It?) book cover
2024

Hotel Tech 101: How Everything Works Together (…And Does It?)

Explore the book
Hospitality 2.0: Digital Revolution in the Hotel Industry book cover
2022

Hospitality 2.0: Digital Revolution in the Hotel Industry

Buy on Amazon

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Need clear thinking on hospitality technology, AI, or product strategy?