Ira Vouk
Hospitality technology consultant / Published Author / Speaker / Educator / Founder
Selected as HTNG T100 global hospitality technology leaders
AHLA/HTNG Global Technology 100 is a group of leaders at the forefront of innovation in hospitality
HITEC Advisor at HFTP
HITEC North America Advisory Council; Experts to Design HITEC Program
Originator of Hotel Tech Ecosystem diagram
Speaker
AAHOA, HEDNA, HITEC, ICHRIE
Guest lecturer
San Diego State University, University of Delaware, University of Denver, University of Angers (France), ESSEC business school (France).
Strategic Advisor at Hospitality Technology Next Generation (HTNG)
AI for Hospitality Workgroup and Marketing Pillar
Board member at the Cornell Hotel School
Center for Hospitality Research
Recognized as Top 17 Technology professionals inspiring innovation in the US Hotel Industry
by AHT
The originator of the ARPAR performance indicator
(#ARPAR)
Selected as Top 5 Pricing and Revenue Managers in the country
by HSMAI
Co-founder of iRates LLC
- company that pioneered Pricing and Revenue Management automation for limited-service hotel segment
About
Tech innovator, consultant and an educator with nearly 20 years of practical experience in the hospitality industry and a deep passion for automation.
Developed a new index for profit maximization (Adjusted RevPAR, or ARPAR). Built a pioneering automated Revenue Management tool iRates (acquired by iQware Inc. and renamed to IQrates) – the first RMS that adopted Machine Learning algorithms.
Published books on Hospitality Technology and Revenue Management. Brought to market PIE (Pricing Intelligence Engine) by Cloudbeds, the fastest growing RMS in the history of hospitality. Assisted Duetto with their initiatives to innovate in the area of the Hospitality Analytics.
HITEC Advisor @ HFTP, HTNG T100 global leaders member, Advisory board member at Cornell CHR @ School of Hotel Administration, Strategic Advisor @ HTNG, Advisory Board Member @ Fornova, Hospitality & Tourism Alliance Advisory Board Member @ The California State University.
Contributing writer for HSyndicate, HospitalityNet World Panel, HSMAI blog and other online media.
Frequent speaker on the topics of #hospitalitytechnology, #distribution, #revenuemanagement, #profitability and #automation.
Lecturer at SDSU. Guest lecturer at UDEL, DU, SJU, University of Angers (France), ESSEC Business School (France).
Author of the first online learning course on Hospitality Technology and AI Search Optimization.
Originator of the Hotel Tech Ecosystem diagram.
My new online learning course
What it’s about: AI search is here. We can’t ignore it. How do you become part of the AI answer? Well, I have built a full-blown online course for you on this topic. You’re welcome.
Who it’s for: hoteliers with no marketing experience, marketing professionals, booking engine providers, SEO agencies working with hotel companies, distribution specialists.
Bonus: Includes 10 shareable handouts and 2 GPT tools for your future use: “Hotel Content Mapper” and “AI Content Converter for Hotels”.
Click below for more details.
My books
NOW AVAILABLE on all digital platforms
Experience
Top 100 Global Technology leaders. AHLA/HTNG
Top Hospitality Leaders to follow in 2024, by Diego De Ponga
Top 17 Technology professionals inspiring innovation in the US Hotel Industry. AHT
Top 5 Revenue Managers in the US award. HSMAI
Certifications: MBA, MA, CHA, CHSP, CRME, CSPO, Pragmatic Certified Product Manager
Hospitality Technology & Revenue Management Consultant
I provide consulting services for hospitality organizations (on the topic of hospitality technology, distribution, commercial strategy, revenue management and profit maximization) as well as technology vendors.
Author of hosptech online learning courses
Immersive course on how to navigate and scale products in our industry , specifically tailored to technology companies.
Professor at San Diego State University
Teaching Hospitality Technology
Advisory Board Member
Cornell Hotel School - Center for Hospitality Research; The California State University - Hospitality & Tourism Alliance; Hospitality Technology Next Generation; Fornova
Senior Director of Product Management, Data & Analytics
Duetto - Hospitality Revenue Management software company
Revenue Management Training
Wyndham Hotels and Resorts - US Operations Team
Senior Product Strategist
CloudBeds - Hospitality software company
Director of Technology - board member
HSMAI - Hospitality Sales and Marketing Association
Co-founder, VP of Business Development
iRates RMS - Revenue Management SaaS company
Director of Revenue Management
Gaslamp Hotel Management - Hotel Management company
Online presence and published work
Jan 21-22, 2026 | HEDNA Orlando
It what a great honor to be on stage at HEDNA Orlando with many amazing industry masterminds discussing some of the most relevant topics that are transforming our industry in front of our eyes.
Revenue & Data Analytics Discipline Presents: AI Doesn’t Need More Hype. It Needs Better Data
Booking Apps and AI Platforms – Why they Matter and What You Need to Know
HEDNA & Industry Partners Present MCP & AEO: Technical Overview, Practical Guide and Interactive Workshop
Jan 8, 2026 | TripTease
AI isn’t “coming” to hotel distribution it’s already reshaping how guests discover brands, compare options, and decide where to book. In this episode of The Great AI Shake-Up, Triptease’s Charlie Osmond is joined by Sanjay Vakil and Ira Vouk to separate hype from reality through a fast-paced “myth vs. fact” debate.
Nov 17, 2025 | eCornell
Join our expert panel, moderated by Christina McDowell, Director of Cornell’s Pillsbury Institute for Hospitality Entrepreneurship, to discover how to strategically navigate the future of hospitality, leveraging technology to create a more efficient and personalized experience while preserving the industry’s essential human touch.
Oct 28, 2025 | The Hospitality Show by AHLA
Aug 25, 2025 | HospitalityTech
Hospitality technology expert, author, and professor Ira Vouk shares her unconventional journey into the hotel industry, the mentors who shaped her path, and her vision for the future of revenue management in an AI-driven world.
July 7, 2025 | HospitalityNet
At HITEC 2025 in Indianapolis, Simone Puorto caught up with Ira Vouk, a respected voice in hospitality tech. In this interview, she shares her bold view on how AI could disrupt the long-standing standards that have held hotel tech together, or perhaps back.
March 4, 2025 | Hotel Yearbook by HospitalityNET
This article by Ira Vouk is featured in The Hotel Yearbook 2025 Annual Edition, highlighting the key technology trends shaping hospitality in the coming years.
Key Insight: Cloud-based solutions, AI-driven automation, seamless integrations, and user-friendly platforms are redefining hotel technology. The industry is moving beyond legacy systems, embracing data intelligence and AI-powered decision-making to streamline operations and enhance guest experiences.
Hotel Tech 101 book signing event at the AHLA Hospitality Show
October 29, 2024 | AHLA
Hosted by EntryReady, Ira Vouk offered a series of book signing events at the AHLA’s Hospitality Show in San Antonio in October 2024.
For more publications, interviews and keynotes, please access the PUBLISHED WORK page.
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Contact me now
Let's talk
Feel free to send me an email or connect via LinkedIn.
- E – info@iravouk.com
- www.linkedin.com/in/iravouk
